Publicis Finds Droga's Replacement At Home

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When David Droga announced in August that he would leave his post as the first-ever worldwide chief creative officer of Publicis in December after only three years, a lot of people wondered why.

“People often ask, ‘Why didn’t it work with David? What went wrong?'” said Bob Moore, who today becomes Publicis USA’s chief creative officer, a new post. “My answer has always been that David did a great service to Publicis in raising the creative profile, but it was an impossible job for one person to do on a global level.”

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