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CarToys has selected Publicis as its agency, after a review. Billings are $10 million.
The Seattle agency competed against crosstown shops McCann-Erickson and DDB, according to sources. The incumbent was The Marketeers, a small Seattle shop that had handled the account for several years.
CarToys, a retailer of mobile electronics also based in Seattle, is looking to expand beyond its Northwest and Colorado base. However, Publicis’ initial push will focus on the company’s current markets of Colorado, Oregon and Washington.
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