Publicis Dialog Names ECD

NEW YORK Patrick Clarke, a creative director at BBDO’s digital unit, Atmosphere, will join Publicis Dialog here as executive creative director on March 1.

Clarke, 37, replaces Chris Matyszczyk who has left the agency. At Atmosphere, Clarke, who spent five years at the agency, worked on accounts such as Cingular, NFL, HBO, Red Stripe, GE, AOL and Frito-Lay.

Publicis Dialog is the digital arm of Publicis. In his new position, Clarke will report to Publicis New York chief creative officer Rob Feakins, who said in a statement, that Clarke is “a conceptual cd with strong digital experience who is entirely comfortable working in any medium.