Publicis Buys N.J. Healthcare Specialist

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BOSTON Publicis Groupe said it has acquired Pharmagistics, a Somerset, N.J.-based company specializing in healthcare and pharmaceutical sales and marketing services.

The move is designed to boost the Publicis Healthcare Communications Group’s position as a leading global specialty network.

“The acquisition of Pharmagistics is an important part of our strategy to diversify our expertise, and it gives us an additional way to take advantage of the tremendous growth of this sector. With over 20 years of experience in the industry, Pharmagistics has proven its capacity to endure and to adapt in order to best respond to client needs,” said Publicis CEO Maurice Lévy, in a statement.

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