Publicis Airs SNET Image Ads

Publicis/Bloom today breaks its first corporate image campaign for Southern New England Telecommunications, positioning the client as a technological leader able to compete with the likes of AT&T, MCI, Sprint and Bell Atlantic.
Two initial TV spots both feature children–against a backdrop of Connecticut barns, lighthouses and boardwalks –fantasizing about communicator necklaces, phones plugged directly into people’s heads and the ability to call aliens. A voiceover for one ad states: “Some see it as fantasy, but here in Connecticut we see it as reality that we haven’t worked out yet.”