Publicis Adds Alencar

Mauro Alencar has joined Publicis Modem as the first executive vice president and executive creative director of Publicis Modem West. Alencar was most recently ecd at Organic, San Francisco, where he led the agency on the Mitsubishi, Sprint, Bank of American, Chrysler and Chevron accounts, among others. He has also been an ecd at AKQA, San Francisco, and the global creative director on the Xbox account. Brands at Publicis Modem West include HP, Renault, Capgemini and Citibank.