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Public Storage has called on Inter/Media Advertising to add a direct response TV component to its media mix, agency president Robert Yallen said.
Using toll-free phone numbers and highly targeted media spending, the strategy focuses on markets where the client’s storage facilities have abundant unused space. The direct response effort is budgeted at $10-15 million, sources said.
The 31-year-old Glendale, Calif., company has 1,500 facilities in 80 North American cities. It uses Dailey & Associates, West Hollywood, Calif.,
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