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The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do you wow them? That’s where Roman Tsunder comes in with PTTOW!
The marketing event for marketers is one over-the-top stunt after another, and translated from comic book lingo, PTTOW! (pit-ow) basically means punch in the face. As an acronym it stands for Plan to Take On the World.
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