A spot that glamorizes a mind-altering drug? It’s not the sort of thing you expect to see these days, but here it is, complete with Hendrix-like music and psychedelic imagery – even a silhouetted figure (of indeterminate species) dancing in a cat suit. Actually, the intercut shots of a live cat may prepare you for the explanatory tagline: ‘Catnip – still legal in all 50 states. Featured in some of the hundreds of toys at Pet Food Warehouse.’ Minneapolis shop Kruskopf Olson created the spot.
Copyright Adweek L.P. (1993)