Prudential Talks to Other Shops in U.K.

LONDON – The $17-million Prudential account in the U.K. is slipping through the fingers of incumbent WCRS. Senior executives at the insurance company are known to have met with various other top agencies, while WCRS has been trying to resolve the client’s fears that its award-winning campaign is not hard-hitting enough.
Copyright Adweek L.P. (1993)