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AGENCY: Lowe & Partners/New York
COPYWRITER: David Metcalf
ART DIRECTOR: Dennis D’Amico
AGENCY PRODUCER: Peggy Moore
DIRECTOR: George Evelyn
PRODUCTION COMPANY: Colossal Pictures, San Francisco
MUSIC: tomandandy
CLIENT: Prudential Securities
In the increasingly competitive financial services market, Prudential Securities entered the fray with three new spots that focus around the theme of trust, and use animation to get the point across.
‘They’re a fairly bold and bright client,’ said Lowe & Partners president John Hayes. ‘They wanted to do something that hadn’t been done in the category before.’
The campaign uses a stream of sketch-like drawings to convey its points.
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