Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Prudential Financial is testing creative concepts pitched by Droga5 and Bartle Bogle Hegarty in the firm’s search for a corporate image campaign, sources said.
No longer in contention is Omnicom Group’s GSD&M Idea City, which also presented work to client executives but was cut last week, according to sources.
Prudential, which declined comment, hopes to conclude its search this month.
As explained in Prudential’s initial request for proposals, the corporate image assignment is new and amounts to a project, albeit one that’s expected to be backed by about $50 million in major media spending.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in