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BOSTON Prospectiv, a provider of e-mail marketing and data analysis programs, said it has hired independent agencies Manasian Inc. and Topaz Partners for communications chores.
Manasian in Waltham, Mass., this week launched a Web site for the client (which boasts the line “Connecting brands and buyers”), as well as marketing literature and a new logo (with the “O” represented by a colorful bull’s-eye). Topaz in Woburn, Mass., is providing public relations services targeting the business media and technology analysts.
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