Prospectiv Engages Manasian, Topaz

BOSTON Prospectiv, a provider of e-mail marketing and data analysis programs, said it has hired independent agencies Manasian Inc. and Topaz Partners for communications chores.

Manasian in Waltham, Mass., this week launched a Web site for the client (which boasts the line “Connecting brands and buyers”), as well as marketing literature and a new logo (with the “O” represented by a colorful bull’s-eye). Topaz in Woburn, Mass., is providing public relations services targeting the business media and technology analysts.

The budget was not disclosed but is likely in the six-figure range.

“Manasian and Topaz showed a lot of savvy when it came to Internet companies and how we operate,” said Jere Doyle, CEO of Woburn-based Prospectiv. “Both have shown tremendous creativity and teamwork.” Prospectiv has fashioned online marketing initiatives for clients such as American Express, Coca-Cola, Pfizer and Procter & Gamble.

—Adweek staff report