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Prime Medica appointed Joan Spivak president of its U.S. operations, which are based in New York. She most recently served as executive vice president and general manager of the New York Health practice of Edelman Public Relations. Prime Medica is based in Knutsford, England.

The Coastal Group hired Steve Greenblatt as executive vice president/creative director. He will replace Richard Trask, who is retiring after five years with the New York-based company. Greenblatt most recently was vice president/creative supervisor at Digitas, where he was based in the New York office.

Jack Griffin was promoted to publisher of Parade magazine.





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