Marielise Nascimento arrived at Castells & Asociados Advertising in Los Angeles as associate media director. She is charged with assisting Raquel Tomasino, who is executive vice president, director of media services, in managing the 12-person media department. Nascimento, 36, will manage media plans for the agency’s McDonald’s business, and will also supervise buy schedules and promotional extensions. She previously was media supervisor at Enlace Communications in Los Angeles, where she worked on accounts such as Bally’s Las Vegas, Domino’s Pizza, Jack in the Box, Macy’s, Sprint PCS and U.S. Bank. Castells also hired Karla Larios, 32, formerly a media buyer with Initiative Media, to handle print planning and buying, and added Marsha Torres, 23, to support the department.
Motion-picture-finishing house iO Film named Traci Hainsworth account executive, sales and marketing, a new post. She will report to Chip Potter, head of sales and marketing at the North Hollywood firm. A specialist in product placement, Hainsworth, 42, has worked on productions such as Chicago, Kate and Leopold, Spy Kids 2, Mission to Mars and The Parent Trap.
Bright Impact in Atlanta hired Teri Hagedorn as business development director. Her résumé includes stops at Atlanta shops such as WestWayne and DWP/Bates, where she was new business manager. Hagedorn also has worked on the client side for Atlas Commerce in Atlanta, where she was brand manager.
Yvonne Furth, president and chief operating officer of Draft in Chicago, received the first Direct Marketing Woman of the Year Award from the Chicago Chapter of Women in Direct Marketing International. WDMI established the award to honor individuals who have exhibited leadership and innovation in direct marketing and have made significant contributions to the industry. As president and COO of Draft’s Chicago office, Furth oversees all accounts, including Chicago Mercantile Exchange, DeVry University and Sprint. She joined the agency in 1981 as an assistant account executive and quickly moved up through the ranks. Furth was elected a member of the Draft board in 1996.
Cara Ferragamo Murray was promoted to executive director of marketing at Boston magazine. She previously worked as marketing director. In addition, Mykel Fowler was elevated to associate marketing director at the publication. Fowler had been marketing coordinator and manager. Also, Jamie Swartz Le Blanc rose to director of advertising at Boston. She had served as the title’s sales man- ager. In her new position, Le Blanc will be responsible for overseeing all ad-related services.
Q LTD, a graphic-design and marketing-communications company with offices in Ann Arbor and Los Angeles, hired Derek Mehraban as director of business development. He previously held marketing posts in Florida.
BBDO in Minneapolis promoted executive creative director Denny Haley to executive vice president and chief creative officer. Haley, who has been at the agency for 12 years, has spent 25 years building brands. In addition, Mark Andeer joined BBDO as vice president, group creative director, after four years as an art director at Lowe in New York. He has worked on various brands, including Heineken, Lego and Sprite.
Kerker elevated Scott Dahlgren, 33, to media supervisor. He previously was senior media planner at the Minneapolis shop. Beth McGuire, 28, was named an account supervisor at Kerker. She formerly worked as an account manager at the agency. Kerker is a member agency of Worldwide Partners.
Antoinette Kenton was appointed an account supervisor at Carbon Healthcare Communications, a CommonHealth advertising and promotions agency in Wayne. Kenton, 31, most recently served as manager, global marketing at Gilead Sciences in Foster City, Calif. Parsippany-based CommonHealth is a WPP Group company.
Planet Central hired Richard Ullman as managing director in its New York office. He joins the Richmond, Va.-based shop following stints at Moelo & Co. in Montclair, N.J., and Renegade Marketing Group in New York, where he was senior vice president and director of marketing.
Media General South Carolina Community Newspapers named David Hedge regional advertising director. He will oversee ad-sales operations for The Morning News, a Florence-based daily newspaper. Previously, Hedge was retail and national sales manager at The Macon Telegraph in Macon, Ga. He succeeds Mark Wilson, who left to pursue a career in North Carolina.
Brandon Advertising in Myrtle Beach elevated Chris Hawley and Jessica Bergman to senior account coordinator posts. They most recently served as account coordinators at the shop. Before Brandon, Hawley worked as a guest representative for The James F. Martin Inn in Clemson, and Bergman was a production assistant for Tiger Paw Productions in Clemson.
Tocquigny Advertising, Interactive + Marketing promoted Dale Petty from chief operations officer to chief administrative officer. In this expanded role at the Austin shop, Petty will focus on a broader range of agency development. Tocquigny also elevated Kirsten Cutshall from vice president of account service and interactive media to senior vice president of agency operations. She will provide strategic direction to the account-service, media, research and interactive-strategy departments. In addition, Cheryl Habbe and Rachel Pickett rose to director of account service and director of product management and media services, respectively. Tocquigny also promoted Michelle Zumar from director of operations to director of finance.
Antje Spethmann joined Eisenberg and Associates in Dallas as vice president of business development. Previously, Spethmann worked at Irving-based Paladin Staffing, where she was a recruiter and account director.
Dallas-based Directorz hired Jean-Marc Piche as director. Piche has produced commercials in collaboration with advertising agencies in Montréal, Toronto, New York and Los Angeles for Molson, Chrysler, Volkswagen, President’s Choice, Honda and Saint-Hubert Restaurants.
The Meridian Group hired Shane Webb as senior art director. He will oversee creative projects for the Virginia Beach shop’s travel and luxury clients. Prior to joining Meridian, Webb served in the same position at Yesawich, Pepperdine & Brown Advertising in St. Petersburg, Fla.