Deutsch/LA promoted Cathryn Provine from vice president, group director of broadcast business and licensing to vice president, director of broadcast business affairs. Provine, 32, reports to Kris Weiner, senior vice president, director of broadcast business. She will continue to oversee licensing and business management, with added responsibility for traffic/residuals and clearance, bringing all four departments under one operation. Provine has been with the agency since 1998 and moved from the New York office to Marina del Rey in May 2000.
Viva Partnership named Jay Ben Avner director of operations. In this new post, he will oversee the Miami shop’s daily operations. Avner said his goal is to create an efficient system that ensures that agency principals and creatives can spend most of their time strategically serving accounts. Avner formerly owned and operated a Latin American exporting company. He also has owned businesses in the hospitality, mail-order and fashion sectors.
Career Sports Management appointed Evan Appel vice president of strategic development. He will work with the Atlanta shop’s clients, providing strategic-business-consulting, analysis and negotiation services on sports and entertainment-related transactions. He also will assist college athletic departments and conferences on revenue-related issues. Prior to joining CSM, Appel was a partner and vice chairman of Atlanta-based law firm McKenna Long & Aldridge, where he represented sports and entertainment clients in the areas of broadcast, Internet and other new media, sponsorship, event management, licensing and coaching activities.
Draft in Chicago hired Lisa Penelton as senior vice president of analytic services. She will report to chief marketing officer Tony Weisman and will focus on integrating data, statistical modeling and economic analysis into the marketing process at Draft. Penelton, 40, returns to the agency after more than a year at GreySTAR, GreyDirect’s Strategic Analytical Resource. Prior to that, she was vice president, director of analytic services at Draft from 1998-2002. Penelton has held analytical positions at Ameritech (now SBC Communications), Claritas and various academic and social-research centers since 1989.
Via brought aboard Angela Herbst as a senior account manager in its Boston office. Herbst will work on a variety of accounts for the Portland, Maine-based independent agency. Previously, she spent three years as a senior account manager at Interpublic Group’s Mullen in Wenham, Mass., working on Nextel and other pieces of business. In addition, Peter Izzo was promoted at Via from senior account manager to client strategist. He works on several accounts in the shop’s Boston office. Izzo joined Via last year when the agency absorbed boutique shop Six. He has also been with the Donovan Group and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos.
Campbell-Ewald in Warren promoted James Moore and Thomas Ridgway to senior vice presidents and Patricia Geyer, Darlene Hodge and Kyle Smalley to vice presidents. Moore is marketing production director and Ridgway is advertising production director. Geyer is copy editing manager, Hodge manages art buying and Smalley is responsible for print production of Chevy dealer marketing.
Sue Geramian was elevated to vice president, corporate communications of Gruner + Jahr USA. She formerly was director of that department. As vice president, Geramian will supervise all corporate communications and public relations for each of the company’s magazines, including Child, Family Circle, Fast Company, Fitness, Parents and YM. She reports to Daniel Brewster Jr., president and CEO at G+J USA. Before joining the company, Geramian was vice president and director of marketing at Burson-Marsteller.
John Brown, former president of Blair/BBDO and vice president and creative director of Jay Advertising in Rochester, has opened John Brown Communications. The Rochester shop will concentrate on TV and radio advertising, films and print ads. Brown began his career as a copywriter and has created campaigns for Xerox, Bausch & Lomb and Kodak. At BBDO, he worked on Black & Decker, Pizza Hut, Pepsi-Cola and Buick.
CMD promoted Jane Baker from account supervisor to account director. In her new role at the Portland shop, she will focus on the strategic development and implementation of the international brand launch for Jeld-Wen windows and doors.
Rich Oprison was elevated to director of strategic services at Blattner Brunner in Pittsburgh. He formerly was senior strategist. Oprison, 35, will manage the shop’s planning and research functions, as well as lead its pharmaceutical- marketing initiatives. At Blattner Brunner, he has worked on accounts that include Heinz and GlaxoSmithKline.
The Leslie Agency hired Adam Fields as director of interactive services. He will oversee the strategic development and implementation of interactive- marketing programs for the Greenville shop’s clients. Prior to joining Leslie, Fields was a Web designer at Dulles, Va.-based America Online.
Erwin-Penland added two staffers. Marc DelVecchio joined the Greenville shop as a graphic designer for its Uniroyal creative team. He is a recent graduate of the Savannah College of Art & Design in Georgia, where he received his master’s degree in graphic design. Leah Stoudenmire was hired as a junior account executive on the Verizon Wireless account team. She comes to E-P from the University of South Carolina in Columbia, where she earned her bachelor’s degree in journalism and mass communications.
Kerry Brix joined Tocquigny Advertising, Interactive + Marketing in Austin as senior director of business development. Brix formerly worked as an independent business and strategy consultant for interactive-media publishers and technology companies such as ImaginEngine Corp. and H5 Technologies, both in San Francisco. Tocquigny also hired Elise O’Connell as human resources coordinator and office manager. She joins the shop from the Desert Samaritan Medical Center in Mesa, Ariz. In addition, Tocquigny added account coordinators Mike Rodriquez and Brooke Caldwell. Rodriquez and Caldwell will work on the Hewlett-Packard and Dell Computer Corp. accounts, respectively.
John Broehm joined Morgan&Myers, a Milwaukee communications-counseling firm that offers advertising, public relations and new-media services, as a senior associate. Previously, Broehm was field representative to U.S. Rep. Paul Ryan of Wisconsin.