Gerry Rubin was named chairman of the Western region of the American Association of Advertising Agencies. Rubin, 62, is president and CEO of Rubin Postaer and Associates in Santa Monica.

La Agencia de Orci & Asociados elevated Sofia Escamilla to media director. Her new duties include overseeing media strategy and planning and participating in new-business development and agency-management activities. Escamilla will also retain her former duties at the Los Angeles agency, such as managing the department business plan and staffing.

Crocker/Flanagan in Sacramento hired Jason Marrone, 33, as director of business development. Formerly a manager of product marketing at iCovention, Marrone will assist the agency in building new client relationships and business opportunities.


Berni Marketing & Design in Greenwich hired Charles Merritt as vice president, a new role in which he will develop strategies for clients and identify underperforming assets. He most recently was corporate director of Herbst LaZar Bell and has served as vice president of Group 4 and president/CEO of Strategic Design Corp. Berni specializes in graphics and packaging and has worked for Borden, Castrol, Dr Pepper and Hasbro, among other clients.


Discovery Networks Latin America/ Iberia in Miami named Tom Keaveny senior vice president and general sales manager. In this new post, he will focus on commercial strategy, sales forecasting and generation, advertising and affiliate revenue. Keaveny joined Discovery Networks in 2000 and most recently was senior vice president of sales and revenue. Prior to joining the company, he was sales director for Eurosport in London.


Trone Atlanta hired Art Reid as vice president and director of account service. Prior to joining the shop, he was vice president and management supervisor at BBDO, also in Atlanta. Reid’s résumé includes work for clients such as Wachovia Bank, ADT Security and Georgia-Pacific.


DraftWorldwide in Chicago promoted Janet Barker to executive vice president, group creative director from senior vice president, group creative director. Barker will lead key accounts that include Masterfoods and Ross Products’ Similac infant formula.


Custom-publishing and communications company Pohly & Partners in Boston recently made several staff additions and promotions. John Heffernan rose to vice president, production and operations, responsible for managing all aspects of print and online production, as well as IT. David Dalton was promoted to chief financial officer. Lise DaFonseca joined as marketing and promotions manager; she had been with the Army Times Publishing Co. in Virginia in a similar role. Orville Randolph came aboard as staff accountant from the law firm of Peabody & Arnold, where he had been a client account coordinator.


Five people joined Deutsch in New York as vice presidents in various disciplines, the agency said. Three were named vice president, account directors. They are Deborah Meissner, 33, on Novartis, who joined from Foote, Cone & Belding’s direct and interactive divisions in New York, where she worked on the Samsung, U.S. Postal Service, Clairol and Cablevision accounts; Jennifer Ryan, 33, also on Novartis, who most recently was at Grey in New York, working on GlaxoSmithKline’s Flonase business; and Michelle Sanders, 32, on MCI, who arrives from J. Walter Thompson in New York, where she worked on Lysol. Tasha Space, 31, was appointed a vice president, account planner; she formerly was vice president, strategic services on Campbell Soup, HBO, Masterfoods and Pharmacia at BBDO New York. She will work on Snapple and Novartis at Deutsch. Stephen Murphy, 40, will work on MCI, Novartis and Starwood Hotels as vice president, customer and data strategy. He most recently was director of database marketing at Modem Media in New York.

Janique Helson was promoted to director of account management at the Wolf Group. Helson joined the New York agency a year ago as senior vice president, account director and has worked on the Mott’s and Scotts Co. accounts. In her new role, she will oversee the client-services department. Before joining Wolf, Helson was a partner and account director at Mad Dogs & Englishmen in New York. She also spent four years at McCann-Erickson.


Jim Mountjoy was inducted into the University of North Carolina’s Hall of Fame for Journalism and Advertising on April 13. Mountjoy, 49, is executive vice president and creative director at Loeffler Ketchum Mountjoy in Charlotte. He is one of four honorees recognized for contributions to the advertising and marketing industry. Mountjoy has more than 20 years of experience and has helped create award-winning campaigns for clients such as North Carolina Travel and Tourism, Verbatim Corp., Outward Bound and Velux Skylights.


Lancaster-based Stoner Bunting Advertising promoted Jennifer Avery to account supervisor for the DuPont Stainmaster account. Avery formerly was an account executive on DuPont Stainmaster.


Henderson Advertising hired Dan Moore as senior account supervisor. He will head the Greenville agency’s healthcare practice group and manage its Greenville Hospital System and St. Joseph’s/Candler Hospital accounts. Prior to joining the shop, Moore was a management supervisor for Arnold in San Francisco.


Melvin Strobbe and Matt Smith joined the Plano office of Brann Worldwide as associate creative director and copywriter, respectively. Strobbe most recently ran his own agency, LunchBox Creative, and also has worked at both Temerlin McClain in Irving and Tracy Locke Partnership in Dallas and Los Angeles. Smith joins Brann from Allyn and Co. and McCann-Erickson, both in Dallas.

Michael & Partners promoted director of creative services Heather Roberts to vice president, a new post. Roberts will continue her creative duties and will assist in managing operations at the Dallas agency.


Copacino + Fujikado in Seattle added Tim O’Mara as director of client strategy and Laurie McLennan Knowles as operations director. Agency experience for O’Mara, 43, includes a stint at Seattle agency Livingston & Co. He also founded Web development firm Digital Sherpas. McLennan Knowles, 46, previously was production director and team manager at the Domain Group.