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BOSTON-Hill, Holliday, Connors, Cosmopulos lost co-president June Blocklin to UPromise, but gained media advertising chores from the customer loyalty firm, which already worked with the agency for some of its marketing needs.
The advertising business had been at McCann-Erickson, New York, which like Hill, Holliday is a unit of the Interpublic Group of Cos. “It just made sense to consolidate with a single resource,” said UPromise founder and CEO Michael Bronner. A campaign from Hill, Holliday will launch in the spring.
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