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Marketing

Jet Lag Gets Grounded

Delta's Photon Shower

When Delta Air Lines introduced a series of sleep-enhancing advancements for fliers, it wanted to make a statement that went beyond just fluffier pillows and flatbed seating. At the 2013 TED conference this spring, Delta agency Wieden + Kennedy, New York, pulled out all the stops, unveiling the Photon Shower, an invention that promises to end jet lag. Based on the research of an Oxford neuroscientist, the Photon Shower uses a newly discovered photoreceptor in the eye that resets the body's internal clock when introduced to spectrum-specific doses of light for a set period of time.

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