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NEW YORK General Mills has launched a short-film Web site for its Progresso line of soups, targeted to young women at work.
Publicis Dialog New York created the site, www.homesweetcube.com. It features nine short films, or “soup operas,” which detail the vicissitudes of six characters’ office lives. The films, which run about two minutes each, add a dose of interactivity by allowing viewers to choose to continue with a story line or jump to a new one.
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