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$70 Mil. in Creative, Direct Duties Are In Play
DALLAS–Progressive Insurance has put its estimated $70 million account into review, ending a relationship with Arnell Group Brand Consulting.
The Cleveland-based auto insurer has contacted shops in the Midwest, East and Southwest. Progressive plans to spend about $50 million on TV and radio advertising and $20 million on direct mail and sports sponsorships (the client spent $34 million on ads last year). Progressive, the fifth-largest auto insurer, has asked agencies to submit credentials by today.
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