Cohn Godley’s Standing Remains Unclear
BOSTON–Harpell/Martins & Co. in Maynard, Mass., will face off against two competitors in the final round of the review for Progress Software’s $3-5 million ad account.
Along with Harpell, the Bedford, Mass., client last week named Euro RSCG DSW Partners in Salt Lake City and Bozell Worldwide in Mountain View, Calif., finalists for the creative and media buying assignment.
Mullen in Wenham, Mass., and Bates USA in New York failed to make the cut. Anderson & Lembke in New York withdrew before finalists were chosen, said Judy Neer, an official with Pile and Co., the Boston consulting firm managing the review.
The three finalists will present speculative creative materials in the next few weeks. A decision is expected in early October.
The search is being undertaken to consolidate the lion’s share of the client’s global advertising. Currently, Progress Software uses several shops for various chores on both retainer and project contracts, including Cohn Godley Norwood in Boston, which creates ads for the company’s Aptivity brand.
Cohn Godley has not been involved in the current review and agency president Ben Godley has insisted that the shop’s position with the company is not in jeopardy.
Client officials have not responded to queries seeking confirmation of Cohn Godley’s standing. Mike Mitssek, vice president of corporate marketing for Progress Software, did not return calls last week.
Pile and Co. president Skip Pile has said that upcoming campaigns are expected to consist mainly of corporate branding efforts designed to buoy the Progress Software name.