Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK: Compelling Content, which was one of four agencies pitching Prodigy’s ad account earlier this year, has won the client’s national online marketing business.
Jim L’Heureux, marketing vice president of the White Plains, N.Y.-based online service, confirmed that Prodigy has tapped the interactive agency for “web advertising.”
Compelling Content will handle banner ads, jump pages and online promotional work. “They will do creative that reflects our new umbrella campaign,” said L’Heureux. The client had previously used a variety of new media shops for those tasks.
Prodigy’s new image campaign, themed “It’s a tool for living,” broke a few weeks ago from TBWA Chiat/Day in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in