Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
You can get a lot more done by reporting a power outage to Xcel Energy than staring down your appliances.
Such is the message in the Minneapolis-based energy company’s new print effort, which broke earlier this month from McClain Finlon Advertising.
In one ad targeting residential customers, a fellow stares aghast at his blender, in which his strawberry milkshake has ceased to mix. “You were surprised when the power went out,” notes the copy. “Don’t be surprised when it comes back on.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in