Pro Media Sees Off America’s Best

NEW YORK America’s Best Contacts & Eyeglasses has assigned the media portion of its estimated $10 million account to Harmelin Media without a review, the shop said. The business had been at Pro Media in Natick, Mass.

Harmelin in Bala Cynwyd, Pa., had competed against Pro Media for the account in 2002, when the client replaced Doner in Southfield, Mich., with the shop. This time the Philadelphia-area client retained a local media service, said Karen Petrillo, a vice president at Harmelin.

The Pennsauken, N.J.-based optical retailer’s 100-plus locations compete against Pearl Vision and For Eyes in 40 media markets. Harmelin’s first-quarter 2004 media schedule consists entirely of broadcast TV spot buys, but the independent shop will be investigating online and cable TV options, Petrillo said.