Pro Media Names CEO

BOSTON Independent Pro Media said it has hired Ed Goldman as president and chief executive officer.

Goldman succeeds Nancy Ryan, who founded Pro Media 25 years ago and has served as president, CEO and chairman. She retains the chairman title at the Natick, Mass.-based company.

“I am very fortunate to have someone of [Ed’s] caliber to step in and take the company to what I consider the next level,” said Ryan.

Previously, Goldman since 1997 has served as vice president and general manager of Viacom-owned TV stations WBZ and WSBK, both in the Boston market, and WLWC in Providence, R.I.

“The media world is changing,” said Ryan. “Looking at our 25 years in serving clients, we’ve covered all the bases. But we need new thinking to maximize all the opportunities for clients in this market. Ed’s ideas and experience will offer clients an amazing cross-platform answer to their marketing needs.”

Pro Media’s client roster includes Liberty Mutual, Blue Cross Blue Shield and Hearts on Fire Diamonds. The shop employs 50 staffers.

“Pro Media is a powerful New England brand known for its extraordinary client service,” said Goldman in a statement. “The landscape of media and marketing investments is becoming more exciting and more sophisticated each day. It’s a privilege to have the chance to bring my leadership and media experience to this organization to help it thrive.”