Pro Media Formalizes Tech Unit

Believing there are still plenty of opportunities in the technology sector despite the recent economic slowdown, Pro Media has

launched a division to service high-tech clients.

The Pro Media BtoB Tech Practice has 10 employees reporting to senior vice president Isabelle Kane.

“Here in New England, there are so many technology clients who are underserviced. So we said, let’s start building that expertise,” said Don Carlin, COO at Pro Media, an independent 90-person shop in Natick, Mass.

“Even though the dot-coms aren’t doing well and are skittish about advertising, they are not skittish about marketing,” said Kane. “They aren’t scared of opportunities to get closer to their customers.”

The group’s clients include ATG, HighGround Systems, @Stake, nCipher and SpeechWorks.

Separately, two executives have joined Pro Media’s senior manage-ment team. Elizabeth Cerrato comes aboard as an senior vice president and director of consumer client services. Susan Curren joins as vice president of client services. Cerrato spent 11 years at Corinthian Media, New York. Cerrato replaced Carlin, who recently became COO. Curren had been with RDW Group, Providence, R.I.