Since she retired at the end of last season, Hall of Fame women’s pro golfer Annika Sorenstam has been keeping busy with an array of activities. This month, in conjunction with a pair of corporate partners, she is introducing a signature wine and fragrance, both called ANNIKA.
The wine is a Syrah being produced by Wente Vineyards, Livermore, Calif. The product is a blend of 75 percent Livermore Valley Syrah, 15 percent Napa Valley cabernet sauvignon and 10 percent Livermore Valley Golf Vineyard cabernet sauvignon. According to the vintner, Sorenstam and winemaker Karl Wente collaborated on picking the Syrah grapes on the Northern California estate.
“I was drawn to Wente Vineyards because we share the same passions: fine wine, fine dining and championship golf,” Sorenstam said in a release accompanying the wine’s introduction. “I really enjoyed the blending process . . . I am very excited about our end product.”
Wente is releasing 611 cases of the ANNIKA wine, packaged in 750 ml bottles. Suggested retail price is $75 per bottle, available at retailers or online (www.annikavineyards.com). According to the vintner, the Syrah “emits aromas of wild blackberry, plum and strawberry, that continue with chocolate and coffee flavors from the barrel.”
Support, for the moment, entails sampling at various wine-tasting and golf events.
SA Fragrances in Boston, which is marketing the new ANNIKA eau de parfum, is targeting a wide variety of women with the product.
“Our consumer research has shown that ANNIKA [will appeal] to a wide range of women ages 16 to 65,” said Jon Klein, SA’s vp of sales, in a statement. “We have created a casually fresh, sweet, sparkling and natural fragrance that bridges the age, income and ethnic markets.
Packaged in 1.7 and 3.4 oz. bottles, suggested retail prices are $59.50 and $79.50, respectively. SA is currently lining up retailers for distribution in the U.S. The fragrance will ship later this month to the U.K., Germany and Scandinavia. It is also available online (www.annikafragrance.com).
The perfume emits rich aromas of amber, vanilla, white flowers and fresh citrus, according to the Web site.
Support for the fragrance includes scented inserts in select women’s beauty titles and major department store catalogs, plus Golf Digest magazine; event sampling at consumer golf and fashion events, tournaments, clinics, corporate outings and trade shows.
Winner of 77 golf tournaments, including 10 majors, Sorenstam’s other business ventures include a golf academy in Florida, golf course design projects and a signature apparel collection marketed by Cutter & Buck which also is called ANNIKA.