Premiere Retail Networks and Retail Entertainment Design (R-E-D) announced Tuesday (Feb. 24) an alliance to market the in-store video networks of Fred Meyer and Fry’s Marketplace stores. The agreement combines PRN’s scale with R-E-D’s creative and programming expertise to enhance the in-store media experience for shoppers and monetize the networks for the retailers.
Under the pact, PRN becomes the exclusive ad sales representative for the TV wall networks programmed and operated by R-E-D in the home electronics and music departments of the two Kroger-owned chains in the Pacific Northwest and Phoenix areas.
A directional shift for PRN, which operates networks in more than 6,400 retail stores, the alliance marks the first time the digital out-of-home company has leveraged its ad sales division for networks it does not operate.
“Given our scale, reach, and relationships with national brands and agencies, we are in a strong position to help grow this industry,” said Richard Fisher, president of PRN.
PRN was recently put up for sale by its owner Thomson.