Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT Campbell-Ewald and DraftWorldwide initial advertising for the United States Postal Service focuses on Priority Mail shipping.
The new campaign, breaking Feb. 17, will run in major markets including Boston, Chicago, Detroit, Los Angeles, New York and Philadelphia. It includes one 30-second television spot, newspaper and magazine ads, and an outdoor display in New York’s Times Square.
Creative demonstrates the reliability and affordability of Priority Mail and targets small-business owners.
The Warren, Mich.-based Campbell-Ewald, which partnered with DraftWorldwide of Chicago, won the $100 million account in July 2002 following a three-month review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in