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The perfect play on words that accents each of the striking visuals in Wieden & Kennedy’s print campaign for Swid Powell, a small, East Coast tableware maker, represents the kind of wit that comprises most all of copywriter Jerry Cronin’s work. ‘It’s fun and hip, with a touch of elegance,’ says admirer Austin Howe, creative director at Portland shop AKA Advertising & Sass. Under a portrait of former Speaker of the House Tip O’Neill holding one of the dinnerware styles, a caption reads, ‘ .
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