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Pringles is looking to a cause-related arts-and-crafts project to give its brand a boost.
Beginning this week, consumers can go to Pringles.com to play with its new “Can Creator.” The application allows users to design and print their own creations, which they can then tape onto their Pringles can.
For every can created, parent company Procter & Gamble will donate $1 to the Children’s Miracle Network (up to $20,000). The campaign runs through June.
While Pringles original potato chips’ sales increased 10.21%
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