LOS ANGELES – La Cadena Deportiva Prime Ticket, the country’s first Hispanic all-sports network, has just launched with charter advertisers including AT&T and Ford nationally, and local advertisers La Pizza Loca, LaCuracau furniture and El Gallo Giro restaurants. The service, launched to about 100,000 subscribers in Southern California, hopes to have 1 million subscribers by the end of 1994.
Copyright Adweek L.P. (1993)
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