Priceline Posts Shatner Out-Takes on Web Site

Priceline.com pitchman William Shatner hams it up for the camera in a series of video out-takes found on the Name-Your-Own-Price travel marketer’s Web site.

The Norwalk, Conn.-based company said Friday that has posted out-takes, as well as one of four completed spots from the “Super Computer” TV campaign on its site ( http://www.priceline.com/ ). In one out-take, the former Star Trek star repeatedly recites the word, “uncanny,” using different vocal inflections and facial expressions.

The other three spots from the campaign, which broke in mid-September, will appear soon on the Web site. In the new spots, Shatner has traded in his back-up band for the Priceline Super Computer, which searches to get Priceline.com customers deals on hotel rooms, rental cars, vacation packages, airline tickets and cruises.

–Ann M. Mack