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MasterCard, famous for not putting a price tag on certain intangibles in its durable “Priceless” campaign, has come up with a nice round figure on its latest endeavor. Price of a lawsuit? $15 million.
MasterCard last week filed suit against HBO for trademark and copyright infringement after the cable network came out with a national print campaign for its comedy Arliss, about a hard-nosed sports agent. “Negotiating shoe contracts: $270 million,” reads the copy. “Having no scruples: priceless.”
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