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Prevue Networks of Tulsa, Okla., hired The Richards Group here to handle broadcast and print advertising assignments for its television listings channel after a review of three shops.
Also considered were Gleason Calise Associates in Dallas and GSD&M of Austin, Texas. Prevue director of marketing Paul McCarthy estimated Prevue’s advertising spending at $3-5 million.
A decision in the review was delayed for three weeks after Prevue parent United Video Satellite Group agreed in June to acquire TV Guide and its affiliated properties (an online Web site and cable guide publisher TVSM) from News Corp.
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