PreVision Wins eLumient, Seeks Executive CD

PreVision Marketing is searching for its first executive creative director to oversee its burgeoning workload.
The direct marketing agency, which currently employs some 130 staffers, has doubled in size in the past year and added assignments from StopandShop.com, Monster.com and, most recently, eLumient.
Leaving the agency, however, is senior creative director Joanne Franklin. Since joining the Lincoln, Mass., shop in a full-time capacity in 1996, Franklin has hired most of the 30 staff members in the creative department and helped the agency transition into the interactive arena. “I built a great group and I look forward to partnering with them again,” she said.
Franklin plans to run a virtual agency called Cerulean Solutions from her Wayland, Mass., home. The agency will target small and midsized clients.
A successor to Franklin is also being sought, said agency president and co-founder Deborah Pines, who noted the agency currently has 40 openings, some of them created by the addition of new accounts such as Internet startup eLumient.com. The Newton, Mass., client offers a customized online portfolio analysis tool that allows financial professionals and self-investors online access to the securities of more than 5,000 mutual funds. Users can investigate a fund’s individual equity holdings to determine whether the fund overlaps mutual funds they already own, includes a “hot” stock or meets other personal criteria.
“We selected them for their expertise in customer relationship marketing and Internet strategy, design and implementation. They’ve listened carefully to our ideas and feedback and are incorporating both into the process,” said eLumient president Rich Newman.
A specialist in customer loyalty programs, PreVision also works for Toys ‘R’ Us and US West. K