Prestone Taps McCann for Integrated Campaign

McCann-Erickson’s first work for new client Prestone is set for fall, part of an integrated program expected to tie together the company’s TV, print and point-of-purchase efforts.

McCann won the $10 million business last week after a two-month review. Other finalists were Arnold Worldwide, Boston, and Moss/Dragotti, New York. Grey Advertising, also in New York, was the incumbent but did not participate in the review.

Arnold is the lead agency for Fram, Autolite and Holts, other products in parent company Honeywell International’s consumer products group.

The win for McCann includes media buying and planning, said Garry Neel, executive vice president and managing director of the agency’s Troy, Mich.,