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NEW YORK–Beginning Sunday, Harry Potter apparel, toys, games and home furnishings will hit Kmart shelves nationwide, nearly a month in advance of the Nov. 16 release of Warner Bros. “Harry Potter and the Sorcerer’s Stone.”
A national in-store contest, in-store events and ads in Kmart’s weekly circular will support the effort.
Products include Harry Potter wizard capes and accessories kits, books, electronic toys, T-shirts and twin bedding bearing likenesses of Harry, his friends and some of the creatures found in the film.
Customers
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