Presto! Potter Products to Appear in Kmart

NEW YORK–Beginning Sunday, Harry Potter apparel, toys, games and home furnishings will hit Kmart shelves nationwide, nearly a month in advance of the Nov. 16 release of Warner Bros. “Harry Potter and the Sorcerer’s Stone.”

A national in-store contest, in-store events and ads in Kmart’s weekly circular will support the effort.

Products include Harry Potter wizard capes and accessories kits, books, electronic toys, T-shirts and twin bedding bearing likenesses of Harry, his friends and some of the creatures found in the film.

Customers can also register to win a life-size seven-foot, four-inch Hagrid standee, which will be displayed in every store. On Nov. 11, Kmart will host samplings of Bertie Bott’s Every Flavor Jelly Beans at store locations.