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Paris Blues capitalizes on its hip, ’70s flair with a promotional tie-in with the Fox sitcom That ’70s Show.
The jeans and apparel maker this week breaks a campaign from ad agency The Press Cabinet featuring illustrations of the teenage actors from That ’70s Show wearing Paris Blues clothing.
A full-page, color print ad depicts wide-eyed caricatures of the the cast members of the hit show, which is set in Wisconsin in the 1970s, decked out in bell-bottoms, flares and bootcut jeans.
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