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Bill Samuels Jr. is a man known to enjoy his sipping whiskey. But the Maker’s Mark Distillery president was stone sober when he thought he spied Marilyn Monroe staring at him.
“Marilyn” was holding a “microphone” filled with bourbon on the rocks and capped by the distillery’s distinctive red wax seal.
The full-size billboard, erected alongside Interstate 71 in downtown Louisville, Ky., was the brainchild of Doe-Anderson president and chief executive officer David Wilkins.
The Louisville shop, which has been the premium whiskey maker’s agency for the past 28 years, was looking for a way to thank its client.


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