Preparing for the Political Ad Push

Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

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Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at TV stations, traffic managers are juggling buys from presidential, House, Senate and gubernatorial campaigns, not to mention those put forth by various Super PACs. With so much demand on inventory, not every spot placed will make it on-air; other campaigns may find their ads running when no one is watching.

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