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Looking for your daily dose of fitness inspiration? Look no further than SoulCycle’s new “Find It” campaign.
“Find It” is the fitness studio’s first major integrated marketing campaign since it was founded 11 years ago. SoulCycle worked with Laird + Partners on the campaign, which includes a two-minute hero video starring 30 or so of the studio’s instructors, short videos focused on four different SoulCycle instructors and new imagery posted around most of the brand’s studios.
“We’re really excited about the campaign,” SoulCycle CEO Melanie Whelan said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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