To PR Agencies, 2004 Looks A Little Brighter

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The public relations industry is feeling far more optimistic than it did at the midway point last year: About 9 of 10 agencies surveyed by the Council of Public Relations Firms say they expect revenue to rise in 2004; in 2003, only half the respondents predicted their fortunes would improve over the prior year.

According to the CPRF’s 2004 Business Benchmark Survey, to be released next month, 89 percent of 81 respondents said revenue is likely to be higher than last year; 5 percent think revenue will decrease, and 6 percent expect it to be about the same.

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