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Peanut Butter Not Just for Kids Anymore
LOS ANGELES–Sorrells Pickard Gourmet Peanut Butter Co. targets viewers’ amorous tendencies in its first ad effort.
A 30-second TV spot, created by PPG Advertising, Santa Monica, Calif., shows an attractive woman with a jar of the peanut butter, the label showing a country music star, Sorrells Pickard. A voiceover asks, “How good is Sorrells Pickard gourmet peanut butter?” as the woman dabs some behind her ears and on her knees and neck.
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