Powers/Sive Touts Atkins Sugar-Free Diet Shakes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Atkins Nutritionals, known for its controversial low-carbohydrate diet programs, is touting the low-sugar content of its new ready-to-drink shakes for the first time with a print campaign from Powers/Sive.

“Atkins shake, what smart bodies crave” is the tag, and the campaign will break in February in nine natural food publications, such as GNC magazine. A separate ad with the same theme targets more main-stream health publications, with executions slated for the March issues of Self, Shape, and Modern Maturity, said Trisha Emish, the Cincinnati agency’s senior account executive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in