Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart

GSD&M honors the men and women who served

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Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary) with an inspiring ad dedicated to the men and women who served by way of the very first vehicle to be considered for a Purple Heart to honor its service in WWII.

The spot, which aired on Jeep's social media channels this morning, pays tribute to "Old Faithful," a WWII-era vehicle that was retired and awarded a Purple Heart designation after leading the United States Marine Corps through two beach landings and a shelling by the Japanese military during the Battle of Guadalcanal in 1943.

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