POWER CREATIVE WINS LENNOX BIZ

Lennox International last week consolidated creative and media duties for six units at Power Creative, said Pete Bogda, president of Achenbaum Bogda Associates, the Dallas consultancy that ran the review. The Louisville, Ky., independent bested The Loomis Agency and Calise & Sedei, both in Dallas, for the $2 million account, Bogda said. The business had been split among several shops. Omnicom’s GSD&M in Austin, Texas, handles corporate work for Lennox, a manufacturer of heating and cooling products.