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Lowe has bundled its healthcare clients into a dedi cated, stand-alone unit that will be run by Richard Pounder, prev iously the top account executive on brands such as Motrin, Lamisil and Imodium.
Pounder, 55, resigned from the New York shop earlier this year [Adweek, Jan. 7]. He reconsidered, however, once Lowe CEO Paul Hammersley offered him the chance to steer the new unit, which starts with a staff of 30-40 and billings of about $125 million.
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