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Post cereals’ Pebbles brand will use online gaming as a lure to launch PebPals, a philanthropic campaign that supports Australia Zoo Wildlife Warriors Worldwide USA, a wildlife conservation charity founded by Steve and Terri Irwin.
Four million packages of Post’s Cocoa Pebbles and Fruity Pebbles cereals will carry PebPals trading cards urging consumers to adopt up to 10 PebPals characters at Postopia.com, Pebbles’ Web hub. There, visitors bring their characters to life and play endangered species-themed games.
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